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Is ₹99 Really Cheaper Than ₹100?
Have you ever wondered why so many prices end with a 9? Whether it's ₹99, ₹999, or ₹9999, this pricing strategy is everywhere—from online...
Feb 4, 2025


I'm so depressed, I act like it's my birthday every day
As we grow older, the excitement and enthusiasm for birthdays often fade. For some, it becomes just another day, sometimes filled with...
Jan 24, 2025


Pink Tax – The Hidden Cost of Being a Woman
Picture this: You're standing in a drugstore, holding two identical razors – one black, marketed to men, and one pink, marketed to women....
Jan 19, 2025


The Kremlin's Unconventional Plan to Boost Birth Rates
Russia is facing a demographic crisis, with declining birth rates that have been exacerbated by the ongoing war in Ukraine. In a...
Nov 11, 2024


The Psychology of "Spending Money"
Have you ever noticed that after receiving a bonus or a tax refund, you tend to treat yourself or use the money for fun purposes like...
Nov 10, 2024


The Psychology of Collective Euphoria
Imagine waiting months for that one concert you can’t miss. When tickets dropped for Coldplay's latest tour, fans were in virtual queues...
Nov 4, 2024


Airplane Food Conspiracy
Have you ever eaten food during a flight and noticed how different it tastes? For example, a regular sandwich might taste perfectly fine...
Nov 2, 2024


Too Many Choices, Too Little Happiness
In today’s world, it seems we’re spoilt for choice. From over 200 types of breakfast cereals in the grocery aisle to the hundreds of job...
Oct 30, 2024


Breaking Bad: The Science of Evil
Have you ever imagined how a bright chemistry teacher like Walter White turns out to be a hardened drug lord? His journey into crime is...
Oct 26, 2024
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