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Baby I Know That's That Me, Toblerone

  • Vidhi Narula
  • Jul 29, 2024
  • 2 min read


While Sabrina surely is someone’s “Espresso”, is Toblerone having similar effects on you? Or are we still stuck on the age-old Dairy Milk? If yes, it is time to immerse yourself in the delicious, divine, and a little edgy world full of Toblerone. Toblerone is a Swiss chocolate brand owned by Mondelez International, famously known for its distinct shape. You must surely have noticed this one lying in a corner on one of your visits to the nearby grocery store, often thinking about how different it looks. Made up of a series of prisms joined together, it is available in many flavors and about 10 different sizes. 


Theodor, the creator of this chocolate bar, is said to have gotten the inspiration for the distinctive shape from the shape of the Matterhorn in the Swiss Alps/Italian Alps. There is another side to this story, wherein the creator’s sons believe that the main source of his inspiration was the pyramid shape formed by the dancers at the Folies Bergère created, as the finale of a show that Theodor saw. In 2016, the brand restructured the appearance of two of its milk chocolate bars, and this enraged loyal consumers.  


This is not the only time that Toblerone has been in the news. In 1955, the Swedish Politician Mona Sahlin was found to have misused her government-issued credit card with which she made some unauthorized purchases. Guess what was on her shopping list along with other precious items? Yes, two bars of Toblerone. Who knew that a sweet tooth could lead Mona to step down from her post? The fictional world has also left no stone unturned to showcase people's obsession with this chocolate bar. Alan Patridge, a UK comedy character, was addicted to Toblerones, which became a running gag of the TV series. 


It isn’t as if other competitors have not tried to bring their best foot forward. In 1920, Cailer, a Swiss manufacturer, launched the Chocmel tablet and Frey produced Mahony. The UK variety store chain in 2016 started producing its version of Toblerone, called the “Twin Peaks” in response to the reduction in size of the actual Toblerone bar.


Seeing how something so ordinary and simple as chocolate can have such a sweet, rich, and intriguing past is fascinating. From its inspiration drawn from the majestic Alps to the controversies and cultural references it has sparked, Toblerone is a testament to the blend of tradition and innovation. As you enjoy this delightful treat, take a moment to appreciate its journey. So you cannot deny that Toblerone is not just a chocolate—it's an experience.




 
 
 

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